How the Idea Was Born
The inspiration for the RD7s™ system came from a simple moment that sparked a big idea. While watching England play football, founder Carl noticed something unusual about England footballers' socks — three slits cut into the back of his match socks, a trend increasingly seen among elite players.
These slits weren’t for style.They allowed:
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Greater calf flexibility,
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Reduced pressure on the muscles, and
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Improved blood flow and comfort during high-intensity performance.
That visual sparked a question:“Why isn’t this technology built into the sock itself?”
From that moment, Carl began developing a system that combined:
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Breathability
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Compression
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Medical support
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Athletic performance
…into one unified, purpose-built product.
That spark of innovation expanded into a full RD7s™ 6 part Football Sock designed for Footballers and Athletes alike. The 7th part RD2s is our truly innovative Holistic Health Sock designed for people with leg, muscular, vascular and Diabetics alike. Each part we have designed and built on the same principles. A sock should help you move better and feel better - live better.